MARKETING RESEARCH - 스타벅스의 marketing 조사
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작성일 19-12-28 19:59본문
Download : MARKETING RESEARCH -.pptx
MARKETING RESEARCH - 스타벅스의 marketing 조사
Find superiority over competitors
레포트 > 기타
Find superiority over competitors
Analyze Starbucks current plan and measure its potent
MARKETING RESEARCH - 스타벅스의 marketing 조사
.
Adapt foreign branch’s tactic
→ Search secondary data of other coffee brands and find weaknesses
.
→ In-depth interview with store manager
MARKETING RESEARCH - 스타벅스의 마케팅 조사
Collect customers’ unsatisfactory & demands
→ Study Starbucks’ current foreign market strategy and determine its adaptability
Collect customers’ unsatisfactory & demands
Analyze Starbucks current plan and measure its potent
MARKETING RESEARCH - 스타벅스의 marketing 조사
Adapt foreign branch’s tactic
Download : MARKETING RESEARCH -.pptx( 14 )
MARKETING RESEARCH - 스타벅스의 marketing 조사
.
설명
→ Study Starbucks’ current foreign market strategy and determine its adaptability
→ In-depth interview with store manager
→ Design & Run Survey and scheme statistics with the result
→ Design & Run Survey and scheme statistics with the result
MARKETING RESEARCH - 스타벅스의 마케팅 조사 MARKETING RESEARCH - 스타벅스의 마케팅 조사 MARKETING RESEARCH - 스타벅스의 마케팅 조사
MARKETING RESEARCH - 스타벅스의 마케팅 조사
순서
→ Search secondary data of other coffee brands and find weaknesses
다.