H&M의 마케팅 분석(영문)
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작성일 19-07-11 18:53본문
Download : H&M의 마케팅 분석(영문).hwp
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H&M의 마케팅 분석(영문)
Download : H&M의 마케팅 분석(영문).hwp( 48 )
레포트/경영경제
H&M의 마케팅 분석(영문)
Why we choose H&M
As “Fast fashion” is trend nowadays, H&M is steadily growing. H&M is occupied in korea and it is one of representative SPA brand we think.
1. About H&M
(1) H&M history
-H & M Hennes & Mauritz AB comprises five different independent brands H&M, COS, Monki, Weekday and Cheap Monday. The H&M Group has a total of approximately 2,700 stores all over the world.
-From a single womenswear store in 1947, to a global company offering fashion for the whole family, and their home, under the brand names of H&M, COS, Monki, Weekday, Cheap Monday and H&M Home.
-2012 H&M plans to open in Bulgaria, Latvia, Malaysia, Mexico and via franchise in Thailand. COS to open in Hong Kong, Italy, Finland and via franchise in Kuwait. H&M to introduce e-commerce in the US.
(2) H&M’s business concept
-H&M business concept is to give the customer unbeatable value by offering fashion and quality at the best price.
-H&M’s…(skip)
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H&M,마케팅,영문,경영경제,레포트
다.