Hi-mart Final Analysis & Retail Strategy Planning
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작성일 19-05-13 07:15
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Hi-mart Final Analysis & Retail Strategy Planning
레포트/기타
_SLIDE_1_
1
Hi - mart
Final Analysis &
Retail Strategy Planning
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Contents
1st
2nd
3rd
4th
Consumer analysis
Retailer choice by buying process
Competitor analysis retail mix
Strategy for Hi-mart
Expected effect
2
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Who is our target consumer
Hi-mart
- Top retailer in electronics
- Home appliance & electronics
Age 15 20 35
economicallyactivepopulation
Newly Married couples’ age range
Newly married couple
High price → highly profitable
High repurchase rate in Himart
(newly married couple : young age → Customer Lifetime Value ↑
- But no differentiated strategies
2. The middle class
- Low competitiveness in premium products → target people who buy premium products
Higher income group
Lower income group
Our target consumer
Consumer analysis l retailer choice l Competitor analysis l Strategy
Consumer
Analysis
3
_SLIDE_4_
Consumer prof…(skip)
Hi-mart Final Analysis & Retail Strategy Planning
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순서
설명
Hi-mart Final Analysis & Retail Strategy Planning , Hi-mart Final Analysis & Retail Strategy Planning기타레포트 , Hi mart Final Analysis & Retail Strategy Planning
다.
