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Download : 마케팅원론(AC닐슨),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 87 )
설명
순서
레포트/경영경제
marketing 원론(AC닐슨),marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p
_SLIDE_1_
ACNielsen
_SLIDE_2_
Chapter 1 Introduce
Chapter 2 Maketing Research
Chapter 3 Consumer Panel Service
Chapter 4 Q&A
ACNielsen
_SLIDE_3_
Internation
Present
Foundation
1923
M&A
2001
Expand
1939
ACNielsen
1. Introduce
History
_SLIDE_4_
Nielsen Code
1. Introduce
_SLIDE_5_
Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized Research Services)
3) 소비자 패널조사 (Consumer Penal Services)
4) 미디어 조사 (Nielsen Media Research)
1. Introduce
_SLIDE_6_
Marketing Research
Organization
Data
Analysis
Design
Collection
Specific Market
Situation
2. Marketing Research
_SLIDE_7_
Developing the research plan for collecting information
The Marketing Research Process
Defining the problem and research objectives
Implementing the research plan
Interpreting and the findings
2. Marketing Research
_SLIDE_8_
ACNielsen in Marketing Research
Primary Data
Secondary Data
2. Marketing Research
_SL…(drop)
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마케팅원론,AC닐슨,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
marketing 원론(AC닐슨),marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p
다.
