APPLE 28 28
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작성일 20-11-03 23:38본문
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설명
APPLE 28 28 , APPLE 28 28 기타레포트 , APPLE
APPLE 28 28
순서
_SLIDE_1_
_SLIDE_2_
Contents
Company description
Situational Analysis
Tactical marketing programs
Advancing into Korea market
Conclusion
_SLIDE_3_
1976 - Apple 1
1977 - Apple 2
1979 - Computer Market
1985 ? Leaving
1991- PowerBook
1997 ? Come Back / iMac
2001 ? iPod
2004 ? iTunes
2007 ? iPhone / iPod touch
1984 - Macintosh
2xxx - iPad
History of Apple. Inc
_SLIDE_4_
Mission Statement
“Change the world
by brining computer
to masses”
_SLIDE_5_
About CEO
Goal-oriented
Leadership
Passion
Think different
Culture dictator
_SLIDE_6_
iPhone
Mac-Mini
Macbook
Apple TV
iPod
iPad
Mighty-Mouse
Current products
iMac
_SLIDE_7_
iPod
- STP
Segmentation
Who to segment?
The MP3 player market
How to segment?
By the criteria of capacity and design
- What to segment?
The expected market of iPod
_SLIDE_8_
Design
Capacity
Fashionable
Middle
Practical
Small
…(省略)
APPLE,기타,레포트
APPLE 28 28
다.