Global Advertisement NEWS
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작성일 21-09-29 07:26본문
Download : Global Advertisement NEWS.pptx
Global Advertisement NEWS , Global Advertisement NEWS기타레포트 , Global Advertisement NEWS
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Global Advertisement NEWS
설명
Global,Advertisement,NEWS,기타,레포트
Global Advertisement NEWS
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Global Advertisement NEWS
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Burger King Promotion : Whopperface
‘어떻게 하면 나만의 와퍼라는 것을 고객에게 증명시킬까?’
Advertising Agency : Ogilvy Brazil
Chief Creative Director : Anselmo Ramos
Executive Creative Director : Michel lent
Creative Director : Angela Bassichetti
Copywriter : Eduardo Marques
Art Director : Douglas kozonoe
Account : Carolina Vieira
Production : Bossa Nova Films
Director : Giuliano Saade
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Burger King Promotion : Whopperface
One cashier, one hidden cam, one printer.
That`s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwich, a picture was taken, without anyone noticing.
The Client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer.
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Burger King Promotion : Whopperface
광고목표(目標) 달성
상황→고객의 브랜드 충성도, 바이럴 촉진→ 해당 매장방문자 급증
패스트푸드점이기에 더 큰 감동
사진촬영과 인쇄에 들어가는 비용 → 짧은 프로모션 → 성공적…(drop)
레포트/기타
Download : Global Advertisement NEWS.pptx( 51 )
다.