Marketing Plan for Home Plus Co., Ltd
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작성일 19-05-24 17:50
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Download : Marketing Plan for Home Plus Co., Ltd.docx
Marketing Plan for Home Plus Co., Ltd , Marketing Plan for Home Plus Co., Ltd경영경제레포트 , Marketing Plan for Home Plus Co Ltd
`Marketing Plan for Home Plus Co., Ltd.`
Table of Contents
Executive Summary
Company Description
Strategic Focus and Plan
Mission/Vision
Goal
Principles in Management
Situation Analysis
SWOT
Industry Analysis: Saturation in Korean Supermarket Business
Competitive Analysis
Company Analysis
Customer Analysis
Market-Product Focus
Marketing and Product Objectives
Target market
Points of Difference
Positioning
Marketing Program
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
Financial Data and Projection
Past Sales Revenue
Organization
Implementation Plan
1) Selling Unique Importing Goods
2) Being the center of community.
Evaluation and Control
Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this rep…(drop)
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Marketing Plan for Home Plus Co., Ltd
Marketing Plan for Home Plus Co., Ltd
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Download : Marketing Plan for Home Plus Co., Ltd.docx( 67 )
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Marketing,Plan,for,Home,Plus,Co,Ltd,경영경제,레포트
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