Case Analysis Merck’s Crixivan
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작성일 19-05-13 02:33본문
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Case Analysis Merck’s Crixivan
레포트/기타
_SLIDE_1_
Case Analysis
Merck’s Crixivan
十
_SLIDE_2_
#1
About
Merck
#2
Key Issue
#3
Situation
analysis
#4
Contents
#5
Alternatives
Group 10
Case Analysis
conclusion
&
Recommendation
_SLIDE_3_
Chapter#1
about
research-driven pharmaceutical
R
Merck
Merck
products and Services company.
1. Research
2. Manufacturing
3. Product Marketing
4. Service Marketing
Four major product groups
_SLIDE_4_
Chapter#1
about
Merck
Merck
83’ - HIV virus is found
86’ - Started by Merck Research
92’ ”indinavir sulfate” discovery
96’ Excellent clinical trials
(Crixivan alone caused HIV levels to drop to
undetectable levels in 44% patients after
6 months of treatment)
-The main cause of death of the labor force
-The CDC announced “More than 1.0 million infected”
(Cumulative infections is 1.0 million~1.5 million)
The approval came just 42 days after Merck submitted the FDA application
Rapid market entr…(skip)
Case Analysis Merck’s Crixivan
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Case Analysis Merck’s Crixivan , Case Analysis Merck’s Crixivan기타레포트 , Case Analysis Merck s Crixivan
다.